Coldplay’s Extra-Credit Ploy Revealed
Not content with the fact that the title track from Viva La Vida already kind of has a video–albeit one that’s for a truncated version of the song–the gents in Coldplay have commissioned not one, but two videos for it. And they got big-name directors, just to show the world that they’re that good: Hype Williams was behind the camera for the above clip, which swaps Williams’ normal fisheyed worldview for Photoshop’s “cracking paint” filter; Anton Corbijn took charge for the clip after the jump, which references a video that will probably be familiar to most of the Idolator demo. (I suspect that also may be why it’s the “alternate version.”)
Coldplay – Viva La Vida [YouTube; HT kanYe West: Blog] Coldplay – Viva La Vida OFFICIAL ALTERNATE VERSION [YouTube]
