I Think MC Hammer Might Be A Bit More Serious About His New Single Than ESPN Is
MC Hammer’s attempt to be as ubiquitous as he was in the Please Hammer Don’t Hurt ‘Em days has led to him lending his new single, “I Got Gigs,” to an ad for ESPN’s Monday Night Football. “My approach is, even before people know about it [the forthcoming single], to pound it into their subconscious with this commercial,” MC Hammer told Billboard. I guess that’s why the song is featured in a dream sequence, one that even features the dreamer dressed up in an ill-fitting, business-casual version of Hammer’s outfit from the “U Can’t Touch This” clip while wielding a keytar. I, personally, would have gone the whole “tie-in” route differently: I’d have tried to license the football broadcast’s iconic theme for sampling purposes instead. (Hey, it’s working for Kid Rock, right?) [Billboard / YouTube]
