Go And Download (From iTunes) No More

Details are still under wraps, but the Web site where this will happen–Behemoth.com–was teased in the most recent Vision Forum catalog, without explanation or context. However, the Internet is already buzzing over the exciting possibilities outlined by Vision Forum president Doug Phillips in a recent “interview”:

Beginning next month in August we will be launching Behemoth.com which is basically almost the Christian equivalent to itunes. You’ll be able to go down there and [sic] biblical films, film shorts, feature length films, and you can put them right on your computer, you can put them on your ipod or your mp5 –4 player, I think that that’s going to be very exciting, and that’s is the wa- wave of the future — but the message is there are new distribution market for Christians we don’t simply have to work though the Hollywood monopoly anymore.”

I have no idea how this is going to work, but my excitement is barely containable. At first, I assumed the site would carry the equivalent of a Christian bookstore’s media section, but now I’m wondering: Are the homeschool shoppers of Behemoth.com interested in Christian rock, or will the musical selections be limited to various performances of classic hymns? Some of those Tooth & Nail acts have tattoos, after all.

I intend to stay on top of this story, but someone should probably let the Vision Forum know that the name Behemoth is already taken as far as the music biz goes.

Vision Forum President Doug Phillips leaks the purpose of new Behemoth website [The Posthumous Papers… via MTS]