Jack White Will Not Be Having A Smile With His Coke

noah | September 15, 2008 9:00 am

As a rebuttal of sorts to Friday’s item about a Jack White composition being used in an ad for the slightly-better-than-diet-Coke calorie-free soda Coke Zero, the Idolator tips inbox received this statement from his people over the weekend: “Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.” Which I think translates to “he’s getting a lot of flack for selling out, but he made no extra scratch from this bit of placement.” [Earlier]