“The music video, is the loss leader for the record label – the thing that they pay for (and make zero money from) to promote the music, the other loss leader. You can see why music video budgets are shrinking – the money the labels have is shrinking AND the music video process is now even one more step removed from the profits. Music videos where never profitable for labels on their own, but at least they helped the core business – they helped sell records. Now?” [30frames]
