Pitchfork’s Tastemaking Ability Extends To Setting Price Floors
A novel bit of promoting a record’s review landed in our tips inbox earlier today: “Today, renowned and respected indie rock critics Pitchfork Media released a review of Ropechain, the second full length album from Indianapolis-based Grampall Jookabox. Employing their 10-point system, Pitchfork scored the album at a 5.4. Asthmatic Kitty will therefore sell Ropechain for $5.40 for 54 hours from 9am, December 8th.” After chuckling a bit over the possibility of music writers actually having an influence on real-world music consumption habits for once, I wondered whether or not other records reviewed by Pitchfork have had the market decide for them that they should be priced according to their Best New Music-worthiness. After the jump, I put a few notable releases to the test, comparing their Pitchfork scores and the lowest (pre-shipping) price that said albums are available for on the Amazon Marketplace.
I actually figured that there would be more of a wild swing between the asking prices and the scores, but a differential that tops out at $1.60 isn’t all that bad, as far as predictions of further market performance go. Perhaps critic-based pricing schemes will become the “pay what you want” of 2009! There’s hope for music writers’ livelihoods yet!
ASTHMATIC KITTY ADOPTS CRITIC-BASED PRICING STRUCTURE [Asthmatic Kitty]Ropechain [Pitchfork]