Someone Did To An MTV Exec What Its Channels Have Been Doing To Us All Of These Years

Lucas Jensen | January 8, 2009 5:00 am

It seems that some enterprising scamp mailed a box of poo yesterday to MTV’s VP of “Creative Music Integration,” Joe Cuello. Actually, the crappy surprise was sent via private messenger, and there is no indication as to who did it or whose waste it was. I’m choosing to believe that this story is true, though it is unverified at this point. What does a VP of Creative Music Integration do? Well, he chooses the music that goes into such tony productions as The Hills, which means probably means he finds a way to license artists’ music gratis and then chops it into little six-second snippets that ASCAP or BMI can’t recognize. But, hey, that’s based on previous experience with MTV. I’m sure they pay artists tons now for placements!

It wasn’t me, I swear!

Did Someone Send This MTV Exec a Box of Poop? [Gawker]