Rachael Ray To Allow Bands To Play 30-Minute Sets At SXSW Once Again

noah | January 28, 2009 5:00 am

The extremely polarizing TV chef/daytime host/magazine editor/lifestyle brand Rachael Ray will once again host a showcase at Austin’s South By Southwest Festival, the sequel to a 2008 concert that featured the Raveonettes and band-whose-name-you-can’t-say-on-TV Holy Fuck. No artists have been confirmed yet, although rumors floated by MTV claim that barroom standbys the Hold Steady and the Pitchfork-disliked, NBC-beloved Airborne Toxic Event may be on the bill. There’s a warmup party at Andrew WK’s New York City club Santos Party House scheduled for late February, although alas, Mr. WK is not on the bill for that yet. (Maybe he’ll be Rachael’s sous chef for the evening instead? We can all hope!) [MTV]