Buy a slogan-printed T-shirt, get the song whose lyric it’s emblazoned with as a free download with it? Eh, you know, why not: Universal Music Group and the Wal-Mart-owned UK supermarket chain Asda are teaming up on such a promotion, with four shirts featuring lyrics from Steppenwolf’s “Born To Be Wild,” Thin Lizzy’s “The Boys Are Back In Town,” the Cure’s “Lovecats,” and, uh, a Hard-Fi song. (NB: The shirt at left is not in the promotion, it’s just something I found while searching on “lovecats shirt.” There were a lot of shirts with similar sentiments!) Given peoples’ willingness to buy shirts that say anything on them, I can see this actually working in an “opening up songs to new audiences” way, provided that the featured lyrics are stoopid enough. [Music Radar]