Jay-Z Finds A Reason To Beef At Wendy’s

noah | June 11, 2009 9:00 am
A note to the commenter who pointed out that Wendy’s boy-bandy “Frosty Posse” probably killed Autotune more than Jay-Z ever could: Mr. Carter agrees with you!

I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on,” Jay said in an interview with Chicago radio station WGCI on Tuesday. “I saw a Wendy’s commercial and they’re using Auto-Tune. They’re joking on it. It’s like, OK, enough of that … It was a trend, it was cool in the beginning. Some people made great music with it, now it’s time to move on.”

It’s kind of weird to me that Jay is upset about this co-optation of a musical style by fast food, and not about, say, “McNugget Love,” but I guess the whole Office Space-gone-2ge+her aesthetic hit a nerve? Or perhaps, as Jess suggested, he’s still bitter about the loss of the Superbar? Jay-Z Blames Wendy’s Commercial — Partially — For His ‘Death Of Auto-Tune’ [MTV] The Frosty Posse [YouTube] Where’s The Beef [YouTube]