Dear MTV: If I Promise To Live-Blog The Video Music Awards, Will You Maybe Quit It With The Increasingly Horrible “West Side Story” Promos?

noah | August 19, 2009 12:00 pm

I mean, an ad that’s framed as a duel between Cobra Starship and Ne-Yo? I know I’m a little out of your target demo, but it seems like I would at least enjoy those two artists facing off. And yet. And yet. The latest West Side Story-themed ad for the Sept. 13 Video Music Awards is a trainwreck of epic proportions—an achievement, I suppose, given that it’s only 30 seconds long, but. What are those synthesizer horns at the end? They’re not “triumphant” as much as they are “demo track on a Casio keyboard that some production assistant found molding in a corner of the basement.” Please, for the love of God. Stop it. Or at least get Matt Parker & Trey Stone to show you how to properly write an homage to the art of the musical. The clip after the jump.

And Katy Perry is next up! It’s not even September and I already want to be kicked in the head.Cobra Starship and Ne-Yo – Video Music Awards 2009 [YouTube] Earlier: All the VMA coverage