Leona Lewis and Colbie Caillat Cotton On To TV Campaign
Leona Lewis and Colbie Caillat have joined the cotton campaign, “Fabric of Our Lives,” and their fresh-and-breezy TV ads are like wrapping your body in a super-soft, toasty towel right out of the dryer. Watch Leona look at clothes and write in her journal while wearing cotton-based outfits! See Colbie also look at clothes and play with her dog while also wearing cotton-made ensembles! Catch the artists’ cute-and-cuddly commercials below, featuring each singer’s spin on the classic cotton-promoting theme song.
“Colbie and Leona are both incredibly talented artists who are certain to resonate with our target audience,” states Glenn Sciachitano, Director of Advertising of Cotton Incorporated in a press release. “Their unique interpretations of the classic song are central to the strategy, which is to keep cotton fashion current and aspirational in the minds of young women.”
We’re not exactly sure anyone thinks cotton has or will ever go out of style—what would baseball players’ outfits be made of, leather?—but regardless, continue wearing these soft, cheap fabrics, ladies!