Beyoncé Dusts Off Her Grammys In “Why Don’t You Love Me?” Video

Becky Bain | May 4, 2010 11:35 am

Car repair was just the beginning. Beyoncé, in a role as adorable (and funny) as we’ve ever seen her, has a house party of one in the nostalgic, 60s-inspired video for “Why Don’t You Love Me?” In the video, she waters the plants, takes a bubble bath, drinks mid-day martinis while crying, cleans the dust off her impressive collection of Grammys—you know, typical 60s housewife stuff. Watch below.

Beyoncé – “Why Don’t You Love Me?”

The video was directed by Melina Matsoukas, who has worked with Bey on several previous clips, including her Alicia Keys collaboration, “Put It In A Love Song.” Besides the various vintage looks Beyoncé sports throughout the clip, it looks like she and Knowles took the 60s soul vibe of the song one step further and filmed “Why Don’t You Love Me?” on 16mm film.

After the just-plain-weirdness of her “Video Phone” clip, we’re happy to have the supercute, retro-style Beyoncé charm our pants off as she cuts a rug. If this is what it’s like living with the pop diva on a daily basis, we have yet another reason to envy Jay-Z.

Now let’s all get #BeyonceOnMadMen trending on Twitter, shall we? Don’t tell us Beyonce’s curves wouldn’t give Joan’s a run for their money.

beyonce why don't you love me