Eminem Goes From 8 Mile To The Grammys In An Animated Promo

Becky Bain | January 5, 2011 5:21 pm

Eminem, who boasts 10 Grammy nominations for his supremely successful and critically acclaimed comeback album Recovery, is kicking off awards show season with his own Grammy promo. In this 30-second spot, The Recording Academy’s Music Is Life Is Music social-networking and promotional campaign depicts an illustrated tour throughout Slim Shady’s career: from his 8 Mile trailer park, to the rapper smashing records with hit after hit. Jump below to watch Em’s promo, set to the tune of “Not Afraid”.

“Music is a last chance, a last hope, a last shot,” says the voiceover on the clip. “Music is turning demons into demos into multi-platinum monsters.”

The 53rd Annual Grammy Awards airs February 13 on CBS. No doubt Eminem will get winded walking from the audience back to the stage over and over again to accept his trophies.