Jessie J Toys With Us In Her “Price Tag” Video

Idolator Staff | January 30, 2011 12:17 pm

Tired of all your old playthings? Here’s something new: UK starlet-on-the-rise Jessie J is a babe in Toyland in her “Price Tag” video, featuring B.o.B.. The bright, colorful, light-hearted vid features the sometime subway performer perched atop a music box, strung up as a marionette, and crammed into a dollhouse, amongst other childish delights, as she sings against the money-grubbing nature of the music industry. Watch here — it won’t cost you a penny! “We don’t need your money / We just wanna make the world dance / Forget about the price tag,” the Brit ingenue sings on the infectious tune, dancing along under a money tree. She’s just the right mix of sultry and playful, flashing a smile every once in awhile to let us know she isn’t taking herself too seriously. B.o.B. plays along nicely with the anti-material girl in his rap interlude, appearing in a line of toy soldiers. (Credit director Emil Nava for matching Jessie’s antic spirit with those dreamy visuals).

“Price Tag” is the first U.S. single from Jessie J’s debut album Who You Are, due this spring. (Despite the lyrics from “Price Tag,” we assume they will, in fact, be charging for it.)