Lady Gaga’s MAC Viva Glam Commercial Is Elegant, Creepy

Becky Bain | February 23, 2011 12:09 pm

When you get Lady Gaga as your spokesperson, you have to be prepared for things to get a little… weird. So we’re certain the fine people at MAC cosmetics gave a hearty “Sure!” when the “Born This Way” singer wanted to promote their Viva Glam products with an unsettling 2-minute abstract film featuring bedazzled skulls, a martini with something (or someone?) floating inside it, and tons of ghostly imagery. Behold the creepiest lipstick ad in history below the jump.

It’s like David Lynch teamed up with Iamamiwhoami to sell makeup.

Head to the Viva Glam site to hear a special message from a latex-wrapped Gaga.