Review Revue: Critics React To Britney Spears’ “Till The World Ends” Video

Robbie Daw | April 6, 2011 11:06 am

Unlike with the visual for “Hold It Against Me,” fans and critics alike are heaping praise on Britney Spears’ Ray Kay-directed music video for second Femme Fatale single “Till The World Ends.” One theme running through most of the reviews stands out: Brit is back, and seems to be feeling like her old fun self again in the vid. Head below to see how the Internet responded to the chart-topping pop star‘s latest offering! :: EW Music Mix‘s Tanner Stransky saw flashes of the old Britney in the clip: “Those moments in that red catsuit-ish get-up near the end of the video are positively bouyant. And I think I even spotted a smile here and there from Spears, who looks rather dead behind the eyes most of the time. So that really warmed my heart.”

Britney Spears Till The World Ends video 2
:: The Baltimore Sun‘s Louder Now blog seemed equally impressed: “The Ray Kay-helmed video is typical 2011 party-starter — sweaty bodies, futuristic DJ-gear, well-timed faulty sprinkler system — but it captures the track’s raging mood perfectly. If the world is really ending next year, we should keep a close eye on Britney. We’re going to want to be wherever she’s gyrating.”

:: The Huffington Post noted the lack of brand names in the vid: “Set in an underground club, girded against the coming destruction, Britney and a cadre of dancers dance to her beats and autotuned voice, declaring that they’ll do it til everything comes crashing down. It is futuristic, like its predecessor, ‘Hold It Against Me,’ though it contains far less product placement.”

:: Meanwhile, Rolling Stone noticed the pretty folks while also praising “Till The World Ends”: “It makes a little less sense why only hot, model-looking people in high-end Mad Max gear have made it to see the end of world. Maybe this is a Darwinian thing—only the foxy are strong enough to survive! Either way, this is a good, memorable video.”

:: PopEater was also reminded of Spears’ past glory: “If anyone can turn the Apocalypse into a sweaty, underground rave, it’s Britney Spears. The singer debuted the video for her latest single ‘Till The World Ends’ overnight, and it reveals a glimmer of the Spears of Yesteryear.”

:: Global Grind summed the video up with this: “Britney’s new video is sexy, sweaty and definitely underground… [The clip] travels to an erotic underworld of sex, celebration and perfected dance moves.”

:: Pink Is The New Blog thoroughly enjoyed the Britpocalypse: “This is DEFFO the party I want to be at underground when the world above is falling apart.”

:: Socialite Life pointed out the upbeat ending of the clip: “Buildings topple, fires rage but Britney just keeps on dancing. There is a great bit at the end too where Britney emerges from a manhole”

:: The Prophet Blog brings it all home by stating, “One viewing of this video makes you briefly forget about all the stuff that has dimmed Britney’s flame in recent years, and simply reminds you of one thing — Britney Spears: The Superstar.”

Let us know what you think of Britney’s new video!