Lady Gaga Tells ‘Wall Street Journal’ Her Digital Album Isn’t Worth 99 Cents

Lady Gaga sat down with the Wall Street Journal, who’s curiosity was no doubt piqued at the singer’s soaring first-week sales of her album Born This Way. After some discussion about visiting India, the focus turned to Amazon’s MP3 store selling Mother Monster’s new LP for 99 cents last week on both Monday and Thursday, which no doubt helped the album get to a total of 1.1 million sales. Watch below. WSJ‘s Lee Hawkins asked Gaga, “Don’t you think, considering who you are, your record is worth more than 99 cents?”

Her response:

“No. I absolutely do not, especially for MP3s and digital music. It’s invisible. It’s in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music. It also wasn’t really 99 cents, because Amazon paid the difference on all of those purchases as part of their promotional campaign for one of their new services. I think it’s amazing and it was a really nice surprise and I felt honored that they chose my record to be part of it.”

Gaga and Hawkins then went on to discuss the possibility of other artists adopting the same sales model as a strategy to sell more copies of albums. “Everyone always has the opportunity to sell their music at any price that they want to, “Gaga noted. “It just sort of happened this way and it’s very exciting.”

You have to hand it to her — she at least seems involved and has an opinion on the business matters of her music, as well as the creative side.

Did you buy Born This Way last week for 99 cents during the Amazon sale? Would you have purchased the album had it not been available at such a reduced price?