Rihanna Guides Us Through Her Loud Tour Wardrobe

Erika Brooks Adickman | June 23, 2011 11:20 am

Rihanna’s Loud tour is off to a thundering start, which is no surprise, really — we ranked her as one of the hottest performers of the summer, remember? And all the colorful, cutting-edge style she displays on stage is no accident: she’s working with a top-shelf wardrobe team, led by designer Mel Ottenberg. And if you’re heading to see her (or perhaps winning your tickets), you’ll definitely want a peek at the show’s stylish costumes, which run from candy-colored pants to dog-tag armor and neon face masks. Check below for our exclusive behind-the-scenes look at the “S&M” songbird’s tour costumes — guided by Rihanna herself!

“You look like diamonds, baby,” she says. “You look like a million bucks.” And she’s just playing around, but the striking thing about these shots is just how incredible she looks standing there in a black tank top and Nike sneakers. (Not that we mind seeing her in the the occasional red-hot photoshoot, either).

When putting together a show of this caliber, everything is in the details: from choreographer Stephanie Roos’ mind-blowing dance routines, to Rihanna’s own custom technicolor wardrobe. More than any other footage we’ve seen, this video reveals just how HUGE and complex the Loud operation has to be.

What do you think of the looks in the video? Let us know in the comments below, or on Twitter or Facebook.