Rihanna Gets Beachy In Vita Coco Ad

Erika Brooks Adickman | June 30, 2011 1:06 pm

The Rihanna Vita Coco ads are officially here! Last month the coconut water brand announced that the fiery haired pop star would be the latest spokesperson for 2011’s version of pomegranate juice. Shot in Jamaica (while RiRi was working on her controversial “Man Down” video), the pics show a quiet, peaceful side of the LOUD performer as she lounges in a hammock on the beach. The all-natural sports drink alternative is touted for its electrolytes hydrating properties — which is perfect for the 23-year-old after she’s stayed up munching on Doritos Late Night while applying Nivea brand moisturizer.