Madonna Planning Tour, Launches Global Dance Contest With Smirnoff

Becky Bain | August 18, 2011 2:53 pm

Madonna is currently in the middle of working on her new album (check out all the reports and rumors concerning the album here and here), but it’s never too early to already be thinking about your tour! The 53-year-old pop queen has teamed up with Smirnoff for the Smirnoff Nightlife Exchange Project, which will hold a global dance contest to find the best dancer to join her on her next tour. It’s So You Think You Can Madonna?, folks!

Here’s the basic rundown of the competition:

Smirnoff will help Madonna pick a dancer for her next tour in a new promotion that will try to get 10 million people in 50 countries to swap their nightlife stories via social media. The promotion, called the Smirnoff Nightlife Exchange Project, asks fans from around the world to share their nightlife experiences on the brand’s Facebook Page. The campaign, created by ad agency JWT, will include an event on November 12 in which 50 parties will happen simultaneously. Madonna will be attending one of the parties where dancers will compete in front of her. The winner of that dance-off may be chosen as a dancer for Madonna’s next tour.

Dancers can enter the contest by uploading a 60-second video of them dancing to Madonna’s “Celebration”. Submissions will be accepted until October 10. Get crackin’, kids! (Also, we love that that the dance-off winner “may be” chosen as Madge’s dancer. So if she doesn’t dig the guy or girl who wins, this whole contest was for naught!)

Check out all the details on the event’s Facebook page. And oh yeah: woo hoo! Another Madonna tour!

[Via Pink Is The New Blog]