Lana Del Rey Lends Her Face To Jaguar’s F-Type Campaign

Robbie Daw | August 24, 2012 9:56 am

With all those new clothes Lana Del Rey is likely stockpiling from being the face of H&M’s fall campaign, she’s going to need a slick set of wheels in which ride around town and show them off in. So enter Jaguar, who have tapped the sultry “Summertime Sadness” diva to appear in ads for the auto company’s new F-Type car. Said vehicle is nowhere to be found in the above pic, however, and instead we see LDR in all white, lounging poolside seductively (with bare midriff, naturally) in a black-and-white chaise. Sex, cars and advertising — a time-tested formula.

“The allure of Jaguar is in large part due to its duality,” said Jauguar’s global brand director Adrian Hallmark in a statement. “She has a unique blend of authenticity and modernity, which are two values we believe are shared with Lana in her professional achievements.” Would you buy a car from Ms. Del Rey? [Via THR]