Taylor Swift’s ‘Red’ Nabs Countdown Campaign With iTunes & ‘Good Morning America’
Taylor Swift‘s next album Red hits digital shelves in just about four weeks (October 22), and in advance of the release she has teamed up with iTunes and ABC for a massive roll-out campaign. During each of the next four weeks Swift will release one song from the album on iTunes, preceded by a preview of the song on Good Morning America.
The grand unveiling begins September 24 on GMA with a peek at the first track and an introduction by Swift herself. That night at midnight the track will be available for purchase on iTunes. This combination effort will continue on Monday and Tuesday of each of the following three weeks, concluding with a Swift performance on GMA the day after Red drops. Confused? Don’t worry, we have the whole itinerary after the jump.
Taylor Swift’s Red Countdown
September 24: Song #1 preview and intro on GMA
September 25: Song #1 available on iTunes at 12:01 a.m. ET
October 1: Song #2 preview and intro on GMA
October 2: Song #2 available on iTunes at 12:01 a.m. ET
October 8: Song #3 preview and intro on GMA
October 9: Song #3 available on iTunes at 12:01 a.m. ET
October 15: Song #4 preview and intro on GMA
October 16: Song #4 available on iTunes at 12:01 a.m. ET
October 22: Swift on GMA for album launch
October 23: Swift performs live on GMA
[via Oh No They Didn’t!]
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