Will.i.am & Britney Spears’ “Scream and Shout” Video: Watch The Futuristic Clip

Sam Lansky | November 29, 2012 6:04 am

Here are some things that are great about Britney Spears and Will.i.am‘s video for their new single “Scream and Shout”: It’s new Britney, and she looks hot, y’all! That’s kind of it, though — although we’re stoked to get new Spears, it’s a bummer that it has to come in such a (relatively) lackluster package. Courtesy of Will, the song — aside from the serviceably meme-able “When you hear this in the club, you’re gonna turn this shit up” lyric — is a predictable piece of dreary roboto-pop.

The video features clones of both Brit and Will dancing in synchronicity (like the best back-up dancers ever), and while visually, the clip is more boundary-testing than the audio, it’s all the things you’d expect: Futuristic, with some unsubtle product placement and a lot of ostensibly cool effects. Cool cars! Speakers! Will.i.am wearing a hat that says “KING”! We’d hoped for more. Watch it up top.