Katy Perry Announces New Single “Roar” With Ridiculously Awesome Teaser Video: Watch

Sam Lansky | August 2, 2013 9:59 am

It’s confirmed: Katy Perry‘s new single, the first off her third LP Prism, is titled “Roar.” (Called it!) The announcement came today by way of a little teaser video posted to Perry’s Vevo channel — and while normally teasers disappoint, this one pushes exactly the right buttons.

Called “Burning Baby Blue,” the video sees Katy, serving Fairuza Balk realness while shadowed in a black room, setting fire to her blue wig from the Teenage Dream era. That’s it. It’s simple, it’s smart, and it effortlessly captures the ethos of this era — which, as I wrote earlier this week, is all about showcasing a darker, more grown-up edge that transitions her from purring kitten into ferocious big cat.

“Roar,” per the video, is out August 12. Watch up top.