Katy Perry’s “Roar” Gives Sara Bareilles’ “Brave” An 80% Sales Boost

Carl Williott | August 22, 2013 6:46 am

Almost as soon as Katy Perry‘s “Roar” dropped earlier this month, pop obsessives were quick to note the song’s similarity in theme and sound to Sara Bareilles“Brave.” Well, whether or not you agree with the claims, the comparisons have helped Bareilles in the sales department: “Roar” opened at the #2 spot on Billboard‘s Hot 100, and Yahoo’s Chart Watch notes “Brave” got swept up in the song’s mad dash toward the top. Sara’s song jumped from #66 to #46, with 51,000 digital sales this week compared to last week’s 28K, which is an 80% increase. 

Or, ya know, maybe it had nothing at all to do with KP and it was actually Sara’s recent live “Brave” collaboration with Taylor Swift that led to the boost. Never underestimate the power of Tay Tay.