Rockie Fresh & Rick Ross Stack Dough In “Panera Bread” Video: Watch

Carl Williott | September 16, 2013 12:57 pm

Real talk: Rockie Fresh‘s “Panera Bread” may be one of the most slept-on hip-hop tracks of the year. And that’s probably because of its absurd title. But listen, Fresh’s The Birthday Tape cut has some serious heft, boasting a horror movie beat (care of Lunice, one half of trap behemoths TNGHT) and a feature from Maybach Music bawse Rick Ross. When you have those two things, then your song is totally unfuckwittable, and thus you can name it “Panera Bread” and boast about linking up with Good Charlotte.

While the menacing song isn’t on MMG’s Self Made 3, Rozay’s crew has dropped a bunch of videos today in conjunction with the compilation’s release tomorrow (September 17), including a visual treatment for “Panera Bread” directed by Dre Films. The clip finds the two MCs flossing in a showroom full of luxury cars and po-mo paintings, as a flurry of little animations flit around onscreen. Check it out up top.

(And see if you can spot Fabolous.)