Lily Allen Saves Pop Music With New Single “Hard Out Here”: Watch The Brilliant Video

Sam Lansky | November 12, 2013 9:19 am

Just when everyone thought that there was no hope left for pop music in 2013, with generally lackluster releases from all the best divas in the game, Lily Allen comes through in a pinch to rescue all of us from abject desperation: Without any formal announcement, build-up or fanfare, the songstress has just unveiled the music video for her new single “Hard Out Here” online  — and it’s effortlessly brilliant, as sharp and dynamic as any of us could want.

Allen has always been one of the few pop stars who’s capable of solid social satire without compromising her songcraft, and “Hard Out Here” doesn’t disappoint to that end: It’s a withering takedown of body image pressures and misogyny in the entertainment industry, making its point flawlessly with just a few choice lines and images. “Hard Out Here” is self-conscious and self-deprecating but stops just short of being caustic, built around an earworm of a chorus hook with typically smart, funny lyrics in the verses. 

The video opens with Allen, in full glam-chav style (looking like Jessie J, frankly) getting liposuction, and it just gets better from there, borrowing imagery from rap videos to ingenious effect. (It’s not far off from Jewel‘s “Intuition” video, but dangerously more effective.) In particular, her take on Robin Thicke‘s “Blurred Lines” video — with balloon letters spelling out “LILY ALLEN HAS A BAGGY PUSSY” — is laugh-out-loud funny.

“Hard Out Here” is maybe her most damning song yet — and it’s all but impossible to dislike. This is how you make a comeback.

Watch up top.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.