Pharrell’s “Happy” Gets World’s First 24-Hour Music Video: Watch
Pharrell teamed up with We Are From L.A. for his “Happy” music video, with one giant catch — the visual for the chipper Despicable Me 2 song is 24 hours long. The ambitious project shows Pharrell dancing and lip-syncing to the song in one long take, and then it shows a random person doing it all over again, and then another person and another and before you know it, the song played on repeat for 24 hours straight.
Pharrell appears several times in the marathon of footage, kicking off every hour with a new version. There are also takes with celebs like Tyler, the Creator, Jimmy Kimmel, Steve Carrell and Jamie Foxx, and there’s even an appearance by that guy from The Black Keys‘ “Lonely Boy” video.
Check out an interactive version here, or just sit back and watch the first four hours up top.
[via Consequence of Sound]