Rihanna Goes Blonde For MAC Viva Glam Campaign: See The Photo

Sam Lansky | January 6, 2014 10:53 am

Rihanna strips down and glams up in the ad campaign for her new lipstick for MAC Viva Glam, rocking a messy blonde bob and showing some serious skin with her arms crossing her chest. Unsurprisingly, her dark red pout is the centerpiece of the photo (aside from that smoky Rated R eye makeup).

Shot by Inez van Lamsweerde and Vinoodh Matadin (the famed photographers who also shot the Bajan siren’s Balmain campaign and directed Lady Gaga‘s ARTPOP film), the ad serves to promote the Viva Glam line, with proceeds going to benefit those affected by HIV and AIDS. 

“#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now!” she wrote on Instagram. “Every penny you spend on my #VIVAGLAMlipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS! To find out more go to MACcosmetics.com #StayTuned (shot by: @inezvinoodh).”

Check the full shot below.

[via The Hollywood Reporter]

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