Aloe Blacc Is “The Man” In His New Video: Watch

Robbie Daw | March 4, 2014 8:39 am

Aloe Blacc broke through in a major way last year by featuring on Avicii‘s global smash “Wake Me Up.” Now he’s finally making a name for himself stateside with his breakthrough as a lead artist,”The Man.” In fact, in the video for the current Top 20 single, he’s every man — from an observer of 1960s-era war protests to a smooth lounge crooner to a peaceful member of a march for black rights.

We spoke to Blacc recently on the set of the video, and he had the following to say about the message in his uplifting, Elton John-interpolating hit: “It’s the same story I keep telling in all my songs. It’s the story of the underdog hoping for a better moment.”

Watch the video for Aloe Blacc’s “The Man” above, ahead of the March 11 release of Lift your Spirit.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.