Justin Bieber’s Protege Madison Beer Drops “Unbreakable” Video: Watch

Christina Lee | June 17, 2014 10:56 am

Madison Beer initially gained Justin Bieber‘s attention with her mash-up of Bruno Mars covers posted to YouTube. Already, his co-sign has boosted the 15-year-old singer’s profile significantly: She signed with Bieber’s manager, Scooter Braun. Bieber himself appeared in her debut “Melodies” video (“That’s a smash. She’s gonna be a star, trust me,” he says). And on June 16, Beer debuted her new song “Unbreakable,” to have its video viewed nearly 100,000 times less than a day later.

“Unbreakable” isn’t geared for block parties like her debut single, “Melodies.” Instead the midtempo pop number aims to uplift anyone who’s ever felt insecure or broken down, with its faint electro flourishes and encouraging hook. In the video, Beer and a crowd wanders aimlessly until they find a field, dance around and send black balloons with messages scrawled on them (“I matter,” “I’m scared,” “I love”) into the sky. Like Bieber to his millions of Beliebers, Beer does her best to seem approachable.

Is Madison Beer the next big thing? Watch her “Unbreakable” video up top, then sound off in the coments below.

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