Ed Sheeran Tells A Twisted Tale In “Don’t” Video: Watch The Choreography-Heavy Clip

Bradley Stern | August 4, 2014 8:40 am

It’s interesting that Ed Sheeran‘s first X-era music video, “Sing” contained a puppet. And now, with his follow-up track, he’s still pulling the strings — but this time, it’s a (rather bendy) male dancer that’s involved.

The Emil Nava-directed visual for Ed’s latest X single follows a talented dancer as he strangely contorts, bends and twists his way from rags to riches, going door to door and messing with hearts along the way. As for Ed? He’s here too, briefly, in a drive-by cameo, but the attention is mostly on a series of strangers. The narrative could be interpreted in a number of ways (as evidenced by the ongoing discussions in the video’s comment section), but it all seems to connect back to some of Sheeran’s more popular song themes — fame, fortune and broken relationships.

But perhaps even more obvious? The impact of Sia‘s mesmerizingly strange “Chandelier” video is now clearly being felt within the industry.

Check out the video for “Don’t” up top, and let us know your interpretation of the choreographed clip below.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.

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