Tove Lo Trips Out In “Not On Drugs” Video: Watch

Bradley Stern | August 19, 2014 12:14 pm

She had to stay high all the time just a few short months ago, but now, she’s not on drugs — she’s just high on love!

After Swedish singer-songbird Tove Lo announced her debut album Queen Of The Clouds today, she’s just dropped the accompanying visual for the LP’s namesake, “Not On Drugs.”

True to the track’s subject matter, the video is a strangely trippy, kaleidoscopic affair with lots of weird camera tricks, as Tove falls head over heels in love and goes running with sparklers amidst colorful bursts of powder — we’re guessing she’s down for the next Color Run. It’s a simple, yet effective treatment.

All in all, not a bad day to be Tove Lo! Are you excited for her debut LP? Let us know what you think of the video — and the upcoming album — in the comments below.

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