2014 MTV Video Music Awards: 8.3 Million Viewers, Down 18% From Last Year
Perhaps the BeyMAs weren’t enough of a selling point, or perhaps there weren’t enough enticing acts hitting the stage, or perhaps the state of pop music is pretty tepid at the moment: According to Nielsen, the 2014 MTV Video Music Awards averaged 8.3 million viewers for the night, down 18% from the Miley-tastic 2013 show.
Aside from 2012’s dismal 6.13 million viewing audience, this year’s show was the lowest-watched event since 2007’s Video Music Awards. (The highest? 2011’s show, which averaged 12.4 million viewers.) In addition to Beyoncé, the night featured acts like Ariana Grande, 5 Seconds Of Summer, Iggy Azalea and Jessie J, although fellow pop divas known for their memorable VMAs moments (both on and off-stage) — including Rihanna, Lady Gaga and Britney Spears — were not in attendance.
But, hey, there were still 12.6 million tweets!
What did you think of this year’s show? Let us know in the comments below.
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