2014 MTV Video Music Awards: 8.3 Million Viewers, Down 18% From Last Year
Perhaps the BeyMAs weren’t enough of a selling point, or perhaps there weren’t enough enticing acts hitting the stage, or perhaps the state of pop music is pretty tepid at the moment: According to Nielsen, the 2014 MTV Video Music Awards averaged 8.3 million viewers for the night, down 18% from the Miley-tastic 2013 show.
Aside from 2012’s dismal 6.13 million viewing audience, this year’s show was the lowest-watched event since 2007’s Video Music Awards. (The highest? 2011’s show, which averaged 12.4 million viewers.) In addition to Beyoncé, the night featured acts like Ariana Grande, 5 Seconds Of Summer, Iggy Azalea and Jessie J, although fellow pop divas known for their memorable VMAs moments (both on and off-stage) — including Rihanna, Lady Gaga and Britney Spears — were not in attendance.
But, hey, there were still 12.6 million tweets!
What did you think of this year’s show? Let us know in the comments below.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.
