The Diddy Curse: 8 Of The Best Artists Formerly On Bad Boy Records

5. Day26

Diddy had success with male R&B solo artists and groups back in the late ’90s/early ’00s, but in recent years luck was not on his side! Beginning in June 2007, he had a master plan of forming the ultimate all-male band — hence the creation of Day26. They released their self-titled debut album in 2008, one week after their labelmates Danity Kane dropped their record (we’ll get to those girls later).

Day26 debuted at number one on the Billboard 200, and all seemed to be going well for the boys. They released their sophomore album Forever In A Day, which landed at the number two spot on the Billboard 200 in its first week. Yet their impending curse occurred in July 2012, when the band announced their split. Since then, they’ve worked on solo careers and even tried to plan a reunion last year. But, their success will never be the same.

4. Cassie

Cassie (a fresh-faced singer from Connecticut) released her self-titled debut album in 2006 as part of Bad Boy Records, after Diddy heard the lead single “Me & U” in a club. Since then, her career has had more downs than ups as her music has failed to make a lasting impact (or hasn’t been properly released at all). She has actually been dating Diddy since 2007, which gives her the ultimate advantage among the Bad Boy artists of the past.

In April 2013, Cassie released her killer (and underrated) mixtape RockaByeBaby, which received positive reviews from music critics — thanks to songs like the Wiz Khalifa-assisted “Paradise.” Yet she’d rather party on yachts than put effort into her music career. Now, there’s nothing wrong with that. But we would gladly appreciate another album, a mixtape or even an EP!

3. Dream

One of the most promising girl groups of the new millennium was Dream. As seen with hit songs like “He Loves U Not” and “This Is Me,” they had super catchy pop hooks combined with soulful vocal harmonies. Despite their debut album It Was All A Dream being certified Platinum, Dream was sadly hit with the Bad Boy Records curse. Seriously, is this in hidden within contracts’ fine print?

Their sophomore album was shelved without any explanation to the media or their fans, and the ladies ultimately disbanded just three years after their musical debut. Guess who is to blame? Why, Diddy of course!