Kendrick Lamar Performs “i” As Part Of NBA’s Season Kickoff

Bianca Gracie | October 31, 2014 8:55 am

Kendrick Lamar‘s triumphant single “i” is the official anthem for the 2014-2015 NBA season, so of course the rapper had to perform it for their annual kickoff event! It marked one of his first live presentations of the song, with the recent one being at this year’s We Day Toronto.

The concert was held outside the Quicken Loans Arena in Cleveland, where Lamar got the crowd hyped as they jumped in the air with energy. “i,” produced by Rahki, is the first insight to the rapper’s highly anticipated, yet-to-be-titled sophomore album.

Watch up top.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’sYouTube channel.