Kendrick Lamar Returns To Compton In New Reebok Ad: Watch

Bianca Gracie | December 10, 2014 10:34 am
Kendrick Lamar Performs On 'Saturday Night Live'
The rapper gave a rousing performance of "i" & "Pay For It"

Kendrick Lamar officially has a partnership deal with Reebok, and now the sneaker company has launched its first visual ad for their Fall/Winter 2015 line, with the rapper being the main star! Titled “I Am,” the three-minute mini-film shows the Compton native going back to the streets where he grew up.

Lamar performs an a cappella verse throughout the Anthony Mandler-directed clip. There is still no word yet on when K. Dot’s forthcoming third LP will be released. But for now, we have this commercial and his “i” single to enjoy. The artist also plans to design his own shoe for Reebok, so look out for that next year.

Watch his collaboration with Reebok up top!

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.