Rihanna Named Creative Director Of Puma

Bradley Stern | December 16, 2014 12:31 pm
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That Rihanna reign is scientifically proven to never let up, and now we can add yet another achievement to RiRi’s seemingly endless list of accomplishments: Creative director.

Following her win as “Fashion Icon” in her jaw-dropping see-through dress at the CFDA Awards earlier this year, the Unapologetic princess was named the creative director and brand ambassador of Puma, where she will be overseeing the women’s line of the fashion brand. According to WWD, Rih flew overseas to Germany to have her “first creative session with the design team, picking out colors, styles and discussing the line’s direction.” Such a boss!

The singer will also be the face of their Fall 2015 ad campaign. Of course, it wouldn’t be an official Rih moment without some Instagram confirmation. “the face you make when you the Creative Director of a sportswear company #PUMA,” she deadpanned in a caption of herself posing with the Puma logo. Hope Puma knows they’re about to be the phreshest look on the runway soon!

What do you think about Rihanna’s latest achievement? Sound off in the comments below, and check out all the photos of her arrival to Puma HQ after the jump.

A photo posted by badgalriri (@badgalriri) on

A photo posted by badgalriri (@badgalriri) on

A photo posted by badgalriri (@badgalriri) on