Iggy Azalea Is Sick Of The Internet, Has Some Good Advice For Blogs: “Don’t Trade Your Brand Identity For Clicks”
Iggy Azalea has received more than her fair share of online abuse since breaking big with 2014 chart-topper “Fancy,” which could explain why she posted a link to an article called “I’ve Come To Hate So Much Of The Internet” on Twitter last night (January 20). She followed that up with a string of tweets this morning, pointing out the disconnect between print magazines and their online counterparts. “I’ll be at the supermarket and see a face smiling at me endorsed by the same name that tried to convince me why its cool to hate that person and it seems like it’s all so conflicted,” the Aussie femcee wrote.
“The online version of a mag is always worse and by worse I mostly mean negative as fuck and purposely filled with misleading ‘buzz’ lines that often have little to do with the story,” Iggy continued. “Also it’s wierd [sic] to see publications that are known (in their physical version) to be specifically geared towards something ie. Forbes, Time having online versions of their brand that don’t seem to be focused on catering to their original demo. ie: people with brains.”
But she wasn’t done yet. “Media plays a big role in shaping society and it’s a problem when we consume information online and it’s undertone is very negative,” the “Black Widow” diva elaborated futher. “Anyway, this isn’t me saying all media is bad. Im just saying: Give ppl more credit. dont trade your brand identity for clicks.” Iggy makes several valid points but her truth tea party isn’t likely to win her any friends at the publications she just clocked. See the hitmaker’s Twitter commentary after the jump.
Print magazines always have a massive disconnect from their online pressnce. I don't even think the print editor oversees the online site.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Because if they did, surely you'd know its hard to make a consumer by a magazine with blah blah on the front…
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
When the online blog version of the magazine makes us all think that person is a stupid piece of shit at any given chance.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
I don't know I just notice it happening often. I'll be at the supermarket and see a face smiling at me endorsed by the same name that
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Tried to convince me why its cool to hate that person and it seems like it's all so conflicted. the online version of a mag is always worse
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
And by worse I mostly mean negative as fuck and purposely filled with misleading "buzz" lines that often have little to do with the story.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
I guess it just makes me sad to see great publications turn into semi annual ones and then eventually morph into online only articles.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Because the print version always seems to be geared more towards someone you know is going to read the entire article, they paid for it.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
So it seems like the pressure to attract someone's attention with something shockingly nasty or idiotic doesn't apply as much.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
And as a reader, I prefer that. I prefer a level headed and witty writer to a scathing one.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Also it's wierd to see publications that are known (in their physical version) to be specifically geared towards something ie. Forbes, Time
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Having online versions of their brand that don't seem to be focused on catering to their original demo. ie: people with brains.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Every magazines online Twitter feed reads like something I'd expect to see on a tabloid. That's a problem.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Media plays a big role in shaping society and it's a problem when we consume information online and it's undertone is very negative.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Anyway, this isn't me saying all media is bad. Im just saying: Give ppl more credit. dont trade your brand identity for clicks.
— IGGY AZALEA (@IGGYAZALEA) January 21, 2015
Is Iggy right? Have your say in the comments below.
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