Kanye West Launches Mysterious Yeezy.Supply Website

Christina Lee | February 6, 2015 7:48 am
Lana Del Rey & Kanye West Cover 'Billboard'
The unexpected pair look simply glamourous in the magazine's 'Power 100' issue.

Last night (February 5) Kanye West launched a new website, yeezy.supply, featuring a countdown and a video of what appears to be a mesh conveyer belt. To some, the site’s surprise debut hints that the Yeezus mogul is about to debut his Adidas collection.

West recently cut ties with Nike and partnered with Adidas for a collection instead, after the latter agreed to give him royalties on his designs. (He first hinted of this deal last spring, by debuting a new song via an Adidas commercial for the World Cup.) Now, as fashion buyer Ramon Ehlen revealed a few days ago, West seems likely to debut the Adidas collection during New York Fashion Week, which kicked off earlier this week.

In addition to whatever is in store for yeezy.supply, West will also perform at the 57th Grammy Awards on Sunday, Feb. 8 at 8 p.m. EST. He will join Rihanna and Paul McCartney for the live debut of “FourFiveSeconds,” plus give a “never-before-seen solo performance,” according to the awards show.

See West discuss moving on from Nike to Adidas on HOT 97 below.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.