Florence Welch Lays Herself Bare (Literally) In Florence + The Machine’s NSFW “What Kind Of Man” Video
After teasing their third LP (due June 2) with mostly instrumental title track “How Big, How Blue, How Beautiful” a couple of days ago, Florence + The Machine premiered the set’s official lead single “What Kind Of Man” earlier today (February 12). It’s something a throwback to the angry-yet-ethereal alt-pop/rock of debut album Lungs — complete with biting lyrics about a doomed relationship and an anthemic/radio-friendly chorus.
The band now drops the accompanying visual and it’s a surprisingly confronting experience. Directed by Vince Haycock, the clip begins with Florence having a seemingly innocuous conversation with her boyfriend before fate intervenes and things get hellish. The Brit delivers a particularly brave performance — stripping naked for sex scenes and taking part in gritty group choreography courtesy of Ryan Heffington. It plays like a Lars Von Trier mini-movie with an accessible soundtrack. Watch up top.
What’s your interpretation of the video? Let us know in the comments below.
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