Björk Explains Why She Won’t Put ‘Vulnicura’ On Spotify: “It Does Not Feel Right”

Bradley Stern | February 27, 2015 10:41 am
Bjork Covers 'The Gentlewoman' Spring/Summer 2015
Björk is the latest cover star on the Spring/Summer 2015 issue of UK publication.

Björk and Taylor Swift unexpectedly have at least one thing in common: They’re not putting their latest albums on Spotify.

Following the loud conversation regarding the streaming model in the music industry generated by Taylor Swift’s decision to remove her entire discography from Spotify last year (“I’m not willing to contribute my life’s work to an experiment,” she said), the Icelandic singer-songwriter is following suit with her latest album, Vulnicura.

The “All Is Full Of Love” icon spoke out about her anti-Spotify stance in an interview with Fast Company, in which she revealed that the streaming thing “just does not feel right.”

Vulnicura is not currently available on Spotify. Why not?

We’re all making it up as it goes, to be honest. I would like to say there’s some master plan going on [with the album release], but there isn’t. But a few months ago I emailed my manager and said, “Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane.”

Why is it insane?

To work on something for two or three years and then just, Oh, here it is for free. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it. But maybe Netflix is a good model. You go first to the cinema and after a while it will come on ­Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later.

What do you think about Björk’s feelings on streaming? Do you agree that it’s off, or should she be contributing like other artists?

[via Fast Company]