Azealia Banks Releases Her Interactive “Wallace” Video: Watch

Bianca Gracie | March 11, 2015 9:51 am
Kendrick Lamar's 'To Pimp A Butterfly'
See the rapper's cover art and tracklist.

After giving fans a teaser yesterday, Azealia Banks has now released the video for her latest single — Broke With Expensive Taste‘s “Wallace.” It is another black + white visual from the artist, but this time she decided to give fans an interactive experience.

The video, directed by Nick Ace and Rob Soucy, is powered by Google Cloud and allows viewers to connect their webcam with the experience as your image is inserted in the clip! In other words, your body movements on the webcam will be mimicked by Banks in the video.

In a press release, she explained:

“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”

Azealia Banks’ debut album Broke With Expensive Taste was released in November 2014 and features tracks like “Chasing Time” and “Heavy Metal And Reflective.”

Click here to watch the interactive video (it’s only viewable through Google Chrome), and let us know if you enjoy the new concept!

Azealia Banks’ “Wallace” Video Teaser:

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.