Shift K3Y’s “Name And Number” Video: Idolator Premiere

Robbie Daw | March 22, 2015 10:05 am
Popping Up: Shift K3Y
Popping Up is our recurring look at new artists on the music landscape.

Two weeks after Shift K3Y‘s new single “Name And Number” premiered, the music video for the bouncy R&B-dance track has arrived, and Idolator is giving you the first look at it. The song keeps with the upbeat vibe the UK singer/songwriter/producer established last year with his global smash “Touch,” while the video employs a bit of social media technology and a whole lot of partying (and hooking up and making out).

“I started the track two years ago, around the same time I made my debut single, in my humble bedroom studio with a talented writer called Kingsley Brown,” Shift K3Y says. “I constantly watch guys treat their girls with little to no respect, ‘Name and Number’ stems from those emotions.”

The video for “Name And Number” was directed by ZacElla. Give it a watch above and let us know your thoughts below!

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.