James Bay Drops A Simple, Moody Video For Breakthrough Single “Let It Go”: Watch
Everything points to James Bay being one of the breakout artists of 2015. The British singer/songwriter already has a global smash under his belt courtesy of 2014 single “Hold Back The River” (it’s gaining momentum stateside now), he recently won the Critics’ Choice Award at the Brits and dropped much-anticipated debut LP Chaos And The Calm today (March 23).
To celebrate the release of his album, or perhaps just to appease thirsty fans, the 24-year-old also unveiled a video for “Let It Go.” The title track of his first 2014 EP (he released two) was a minor hit in the UK upon release, but now looks set to explode in the US. (It’s currently number 34 on iTunes). James opts for a simple, moody visual that perfectly conveys the song’s sincerity. Watch up top.
Watch the video for James Bay’s other hit single “Hold Back The River”:
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