Jay Z Launches TIDAL Music Streaming Service, As If We Needed Another One

Bianca Gracie | March 30, 2015 7:30 am
iHeartRadio Music Awards 2015: Watch The Performances
Watch all of the performances from last night's The iHeartRadio Music Awards!

Let the streaming wars begin! If you were living under a social media rock last night (March 29) or just simply sleeping, you may have missed all of your favorite pop stars — from Rihanna to Coldplay — tweeting about #TIDALForAll as they changed their avatars and headers to an aqua-blue square. So what does it all mean? Well, it is not an illuminati meet-up (this time)!

Jay Z has been in talks of acquiring the TIDAL streaming service for some time now, and has even exclusively snagged BFF Taylor Swift’s discography in the process — sorry, Spotify! But the news has now been made official today (March 30), as it will relaunch at 5 p.m. EST. TIDAL is available for a seven-day trial but requires a pricey monthly subscription ($19.99 to be exact) for lossless hi-fidelity streaming quality, or $9.99 for standard audio quality. It will also included curated playlists and editorial content. We wouldn’t be surprised if Jay Z plans to release albums from Kanye West and Rihanna, who are part of the Roc Nation family.

Watch the mysterious promo teaser up top, and read the various tweets from the artists below!

Will you be purchasing Jay Z’s new streaming service? Let us know in the comments below!

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.