I Am Strikes Deals With Heavy Emotions In “Love Is Just A Way To Die” Video: Idolator Premiere
A big budget might be non-existent, but I Am Strikes proves the sometimes all you need to make a visually arresting music video is a sense of creativity and a deal of post-relationship pain.
The singer’s debut EP Low Standards is set for a June 23 release, and ahead of that, Idolator is premiering the black and white video for her beautifully haunting piano-and-synth ballad “Love Is Just A Way To Die.” Like other tracks on I Am Strikes’ upcoming EP, this one was inspired by a bad breakup the Sacramento artist went through.
“I wrote ‘Love Is Just A Way To Die’ at an all-time low, and wanted to translate that with a metaphor less graspable than the song’s lyrical content,” she tells Idolator. “As a result, the concept of the video came naturally to me. Filming with only $250 to my name? A bit more difficult. I spent everything on location —the perfect diner in Truckee — and a cluster of bananas. The video’s execution was a true demonstration of passion mothering thriftiness.”
Watch I Am Strikes’ thought-provoking “Love Is Just A Way To Die” video above, and fine out more about the singer here.
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.