Shura, FLETCHER and Phoebe Ryan Need To Be On Your Pop Radar
With Eves The Behavior, Kiiara and Sam Bruno all dropping mouth-watering singles, 2015 is shaping up to be something of a banner year for emerging female pop artists. Joining those newcomers on the brink of big things are Shura, Phoebe Ryan and Fletcher. All three have blogs buzzing with their killer singles, edgy style and willingness to create music that defies easy categorization.
Of the trio, Shura has the highest profile. The Brit has been making waves since 2013 with her effortlessly cool, ’80s-referencing synth-pop, but really stepped it up this year with the gorgeous “2Shy” and spacey “White Light.” The video for the latter dropped yesterday (June 23) and it’s an absolute trip. Less obtuse, but no less interesting is New Jersey’s FLETCHER. She arrived in fine style this week with Hype Machine-conquering debut single “War Paint.” If you’re looking for a monster chorus to devour, look no further than this hook-filled anthem.
That leaves us with L.A.-based singer/songwriter Phoebe Ryan. She first caused waves with an ingenious mash-up of R. Kelly’s “Ignition” and Miguel’s “Do You,” before being snapped up by Sony. The green-haired diva recently delighted with debut EP Mine and just dropped a video for ethereal electro-pop anthem “Homie.” It’s the kind of track that takes a couple of listens to really click, but when it does there’s no turning back.
Shura’s “White Light” video:
Phoebe Ryan’s “Homie” video:
Fletcher’s “War Paint”: