Ariana Grande Announces Debut Fragrance ‘Ari’: Watch
It’s official: Ariana Grande is the latest superstar to enter the celebrity fragrance industry. Shortly after Rihanna announced RiRi and Katy Perry put Mad Potion up for sale (on Twitter, of all places), Grande revealed that her debut fragrance Ari is in stores September.
“It smells like a dream,” Grande says in a short Instagram video, though she doesn’t say exactly how. Instead, she shows Ari‘s clear crystal bottle — all the better to see the rose-colored fragrance inside — with a white pom pom on the cap. The fragrance’s official site also has a behind-the-scenes look into the upcoming ad’s making, where Grande tries roller skating (and nearly wipes out) in a parlor.
See Ariana Grande announce Ari below.